Apple’s US technology company has made progress in developing technologies for self-propelled cars, and in 2024 plans to produce a passenger car that could use its breakthrough battery cell technology. Sources familiar with the situation told Reuters.
However, according to some sources, the problems associated with the covid-19 pandemic could delay the start of production until 2025 or even later.
Apple, which is best known for making iPhones, iPads, and Macs, started working on its car in 2014. According to sources, the company has already advanced so much that it now intends to create a vehicle for ordinary consumers. Such an intention contrasts with the current approach of competitors, such as Waymo from the Alphabet group, which builds robotic cars to operate taxi services.
According to another source, Apple’s strategy is a new battery design, which could radically reduce production costs and increase electric cars’ range. However, Apple declined to comment on Reuters’ information.
Apple’s car production – catch up with Musk?
Automotive manufacturing is also a problematic supply chain issue for Apple, which has extensive financial resources and produces millions of electronic products annually from components worldwide. It took 17 years for Tesla businessman Elon Musk to make a sustainable profit in electric car production, Reuters reports.
“If there’s a company in the world with the resources to do so, it’s probably Apple. But at the same time, it is necessary to realize that it is not a mobile phone, “Reuters quotes an unnamed source who worked on Apple’s car production project.
It is not yet clear who would make Apple cars. However, according to sources, Apple can be expected to leave this task to a manufacturing partner. One source also pointed to the continuing possibility that Apple would focus its attention only on autonomous steering systems, which would then use traditional brands’ cars.
Some investors reacted to the information about a car’s planned production under the Apple brand somewhat cautiously. “If Apple develops an advanced control system or battery technology, I think it would be best to use it through a licensing partnership with an existing carmaker,” said Trip Miller of Apple’s Gullane Capital Partners.