Cryptocurrency exchanges in India are preparing for the upcoming Hindu holidays. Indian cryptocurrency bourses are thus urging locals to buy and exchange bitcoins during the upcoming holiday season.

Cryptocurrency Exchanges in India

Cryptocurrency exchanges in India are trying to attract retailers and ordinary people for this year’s Hindu holiday season by launching aggressive marketing campaigns and distributing cryptocurrencies in the form of airdrops.

Unocoin, the co-founder of the Indian crypto bourse, Sathvik Vishwanath, told The Economic Times that bitcoins and gift certificates could be an exciting option for users as more activity is expected across the industry.

“The Indian market is about saving, spending, and gifting during the holiday season. We do everything we can to have our platform technically and operationally ready for these holidays.”

Raising awareness of cryptocurrencies has been growing significantly during this Indian period. The co-founder of the exchange, Unocoin, stated that the exchange connected to the e-commerce website to buy prepaid gift vouchers.

Along with the product’s launch, crypto exchanges are launching large-scale campaigns to bring in more users. Rajagopal Menon, vice president of marketing for the WazirX crypto exchange, told the Financial Times:

“Crypto endowment is part of our product map. It gives Indians the opportunity to send cryptocurrencies to their loved ones as easily as they send emails.”

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Cryptocurrency exchanges in India are preparing for the upcoming holidays and are trying to attract more people. However, the country’s legislation is not very conducive to free-breathing for cryptocurrencies. India still lacks proper regulation.